Company Profile

In 1989, we started our first bakery in Jurong Estate. The outlet wasn’t big but we have almost everything in place. We had a DREAM.

We wanted to build a bakery that caters to all communities. We apply for Halal Certificate recreated our bread and cakes’ recipes to suit all tastes.

After 34 years of hard work, we have managed to grow over 70 outlets with 5 brandings.

Vision

Bakery of People, Bread for Life.

Bakery of People

We are passionate about making Swee Heng Bakery the first thing that comes to mind when customers are looking for bread/cakes. We bake for every household, every day.

Bread for Life

We will journey with all customers in every season of their lives.

Mission

We are the leading Halal Bakery chain in Singapore, committed to provide the community with fresh, creative and quality baked products with excellence value and customer service.