Our Story

Baking With Passion Since 1989

In 1989, we started our first bakery in Jurong estate. The outlet wasn’t big but we have almost everything in place. We had a DREAM.

We wanted to build a bakery that caters to all communities. We apply for halal certificate, recreated our bread and cakes’ recipes to suit all tastes. After 30 years of hard work, we have managed to grow over 60 outlets with 3 brandings.

Vision and Mission

Being a part of your celebration for nearly 30 years, we promise to bring you the comprehensive range of products to meet various festive and celebration needs. Every day our commitment is caters for all community and your neighbourhood bakery which makes it affordable. We seek to combine a healtier choice & freshly baked daily to give back you as much as we can.



Halal Certified

HACCP System

ISO 22000

Singapore Brands

SME 500 2012

Singapore Entrepreneurs Award 2013





Swee Heng was founded, first outlet at Jurong Estate


Central Kitchen was opened, at 24 Senoko Crescent


Halal Certified obtained to serve communities


Swee Heng 1989 Classic was opened at West Mall


Swee Heng Building was opened, at 16 Senoko Avenue


Swee Heng Bakery Café was opened


60 Swee Heng outlets are opened islandwide